Data-Driven Insights for Africa’s Growth
Market and Social Research Africa (MASRA) delivers reliable, evidence-based research that drives smart decisions across governments, NGOs, and the private sector.
About MASRA
MASRA is a regional research and consulting agency offering market, social, and health research solutions across Africa. We combine rigorous methodologies with deep local insights to deliver actionable intelligence that helps clients design, evaluate, and improve programs and strategies.
INTERNATIONAL INSTITUTIONS EVER WORKED WITH IN THE PAST
Probe Market Research – Zimbabwe;
Topline Research Solutions – Zimbabwe;
De Chazal Du Mee (DCDM) – Mauritius;
Harris Plus 94 Research –South Africa;
TNS Research Surveys – South Africa;
Why Choose MASRA?
Trusted Research. African Expertise. Proven Impact.
Experienced multidisciplinary team of researchers and statisticians
Pan-African field coverage and quality-controlled data collection
Comprehensive quantitative and qualitative methodologies
Modern digital tools: CATI, CAPI, mobile and online surveys
- Proven partnerships with leading organizations across sectors
Proven African Expertise
With extensive field experience across the continent, MASRA understands Africa’s markets, cultures, and communities — delivering insights grounded in local realities and global standards.
Reliable, Actionable Insights
We combine advanced research methodologies with quality data collection to produce results you can trust — insights that drive real decisions and measurable impact.
Professional & Client-Focused Service
Our multidisciplinary team of researchers, statisticians, and analysts provides dedicated support at every stage — ensuring your project is delivered on time, within budget, and to the highest standard.
Frequently Asked Questions
MASRA specializes in market, social, and health research, along with monitoring and evaluation (M&E). We apply both qualitative and quantitative methods to deliver accurate, actionable insights.
We work across Africa, with established field networks and trained research teams in multiple countries. This allows us to handle both national and regional projects efficiently.
Our clients include government institutions, NGOs, development partners, and private sector organizations such as FMCG companies, telecoms, and financial institutions.
Our clients include government institutions, NGOs, development partners, and private sector organizations such as FMCG companies, telecoms, and financial institutions.
Yes. Every MASRA project is designed to match the client’s unique goals, target audience, and budget. We develop custom methodologies and deliver results tailored to your needs.
Timelines vary by scope and complexity, but we prioritize efficiency without compromising quality. A standard research project can range from a few weeks to several months.
Clients receive detailed analytical reports, presentation decks, data sets, and strategic recommendations — all formatted for easy decision-making.
Simply fill out our Request a Proposal form on the Contact page, and our team will respond promptly with a customized proposal and timeline.