Our Services
Our Full Range of Services
Market and Social Research Africa (MASRA) provides a complete range of market, social, and health research services tailored to meet the unique needs of governments, NGOs, and private sector organizations.
With experienced professionals and a continent-wide reach, MASRA transforms data into insights that inform strategic decisions and drive sustainable growth.
Market Research
MASRA conducts in-depth market studies that uncover consumer behavior, brand performance, and competitive dynamics. We help businesses understand their customers, evaluate market opportunities, and optimize product and marketing strategies.
Social Research
We design and implement research studies addressing key social and community issues to support evidence-based policymaking and program design. Our experience covers education, governance, gender, livelihoods, and environmental studies across Africa.
Health Research
MASRA provides public health and behavioral research services that help organizations design, implement, and evaluate health programs effectively. We work with ministries, NGOs, and global health agencies to generate insights that improve health outcomes.
Monitoring & Evaluation (M&E)
We support organizations in tracking project performance and measuring results to ensure efficiency, effectiveness, and sustainability. Our M&E framework ensures that learning and accountability are integrated into every stage of project implementation.
Qualitative Research (Focus Groups & Desk Studies)
Our qualitative methods capture deep human insights through discussions and detailed reviews. Approach: Focus Group Discussions (FGDs), Key Informant Interviews (KIIs), Desk Research, and Case Studies.
Mystery Shopper Programs
We evaluate customer experience and service quality through realistic mystery visits and calls, identifying strengths and areas for improvement in client service delivery.
Exit Interviews
MASRA conducts structured exit interviews to gather valuable feedback from customers or program participants — helping organizations measure satisfaction and refine services.
Individual In-Depth Interviews (IDIs)
We conduct detailed one-on-one interviews with key stakeholders to explore motivations, challenges, and perceptions that numbers alone can’t capture.
Media Surveys
MASRA measures media consumption habits and campaign performance to help clients plan effective communication strategies. We cover print, radio, TV, and digital platforms across diverse audiences.
Retail Audit & Retail Census
We monitor product distribution, pricing, and shelf presence across retail channels, providing insights that drive smarter marketing and supply chain decisions.
Advertising Tracking
We assess advertising performance to determine recall, engagement, and return on investment — enabling brands to optimize their media spend.
Communication & Product Activation
Our team designs and executes communication campaigns and activation programs that build awareness, drive participation, and strengthen brand loyalty.
Customer Care Training
We offer tailored customer service and communication training programs that enhance staff performance and customer satisfaction.
Baseline & Endline Surveys
MASRA conducts baseline and endline studies to assess project progress and impact — providing measurable data for evaluation and reporting.
Our Research Approach
“Every project at MASRA is guided by international research standards, methodological rigor, and strict quality control.
We combine quantitative and qualitative techniques to produce reliable results that support decision-making across multiple sectors.”