About Market and Social Research Africa (MASRA)

Who We Are

Market and Social Research Africa (MASRA) is a professional research firm established to provide social, market, and business research services to commercial and non-profit organizations.

Our mission is to empower decision-makers with up-to-date marketing, trade, consumer, and social research information.

We are a team of responsible, qualified, and experienced researchers, statisticians, and social scientists dedicated to delivering accurate, reliable, and actionable insights for our clients across Africa.

Mission

To satisfactorily provide accurate and timely information to social and commercial institutions in African countries.

Vision

Constantly providing credible information to African and non-African institutions for their decision-making.

Our Expertise

MASRA’s team consists of well-trained, high-caliber professionals in marketing and social research, with combined academic excellence.

The team includes qualified Statisticians, Social Scientists, and Research Coordinators equipped with modern tools and methodologies for data collection, processing, and analysis.

Our Structure & Operations

MASRA operates through a coordinated framework of research, analysis, and client engagement.

Each project follows a standard process that ensures accuracy, participation, and flexibility, from client briefing to final reporting.

This structured approach guarantees quality, consistency, and client satisfaction across all our research projects.

Our Commitment to Excellence

MASRA offers high-quality research services to social, business, private, and public communities at reasonable and competitive rates.

We have the expertise, capacity, and dedication to deliver precise and quality reports that support decision-making processes in market and social environments.

That’s why we believe MASRA is your right partner for any research needs.

Why Choose MASRA

Your trusted partner for accurate, timely, and actionable research insights.

MASRA offers high-quality research services to the social, business, private, and public communities at reasonable and competitive rates.

With a team of skilled researchers and proven expertise in delivering precise and reliable reports, MASRA ensures every project meets the highest standards of quality and integrity.

Expert Team

Our qualified statisticians, social scientists, and analysts bring years of hands-on research experience.

Quality & Accuracy

Every project follows a standard process that guarantees precision, reliability, and actionable insights.

Client-Centered Approach

We’re flexible, collaborative, and tailor our work to meet your specific research goals.

Proven Track Record

Trusted by leading organizations across Africa — from Airtel and TNM to Unilever and Old Mutual.

Competitive Rates

We provide world-class research services at affordable and transparent prices.

Regional Experience

Our work spans multiple countries and sectors, giving us broad market and social expertise.

Frequently Asked Questions (FAQ)

What type of research services does MASRA offer?

MASRA provides a wide range of research solutions, including Market Research, Social Research, Health Research, Monitoring and Evaluation, and Qualitative Studies such as Focus Group Discussions and In-Depth Interviews.
Each service is designed to deliver credible and actionable insights for informed decision-making.

How does MASRA ensure accuracy and data quality?

We follow a standardized research process that includes tool pre-testing, field supervision, data verification, and back-checking.
All data is cleaned, analyzed, and reviewed by qualified statisticians and social scientists before reporting.

How long does it take to complete a research project?

Timelines vary depending on the project scope and methodology.
However, MASRA is known for its efficiency — we deliver accurate and timely results while maintaining flexibility to meet each client’s deadlines.

Can MASRA handle both small and large-scale research projects?

Yes. MASRA works with both small community-based organizations and large multinational clients.
Our experienced team and modern data collection tools allow us to scale efficiently according to the project’s needs.

What are MASRA’s pricing and payment terms?

Our rates are competitive and depend on project complexity and sample size.
We usually agree on a payment plan aligned with project stages — such as inception, fieldwork, and final report submission.