Who We Are?
What We're All About
Market and Social Research Africa (MASRA) is a professional research and consulting agency offering innovative, reliable, and actionable research solutions across Africa. We are driven by a passion for uncovering insights that empower decision-makers in government, private sector, and development organizations.
Mission:
To provide accurate and timely research insights that inform effective decisions for sustainable social and business growth.
Our Vision:
To be Africa’s most trusted partner in delivering high-quality, evidence-based research and consulting solutions.
Core Values:
Integrity | Accuracy | Innovation | Professionalism | Client Focus | Collaboration
Frequently Asked Questions
MASRA specializes in market, social, and health research, along with monitoring and evaluation (M&E). We apply both qualitative and quantitative methods to deliver accurate, actionable insights.
We work across Africa, with established field networks and trained research teams in multiple countries. This allows us to handle both national and regional projects efficiently.
Our clients include government institutions, NGOs, development partners, and private sector organizations such as FMCG companies, telecoms, and financial institutions.
Our clients include government institutions, NGOs, development partners, and private sector organizations such as FMCG companies, telecoms, and financial institutions.
Yes. Every MASRA project is designed to match the client’s unique goals, target audience, and budget. We develop custom methodologies and deliver results tailored to your needs.
Timelines vary by scope and complexity, but we prioritize efficiency without compromising quality. A standard research project can range from a few weeks to several months.
Clients receive detailed analytical reports, presentation decks, data sets, and strategic recommendations — all formatted for easy decision-making.
Simply fill out our Request a Proposal form on the Contact page, and our team will respond promptly with a customized proposal and timeline.