Our Services
MASRA offers a full range of market, social, and business research services designed to help organizations make informed decisions.
At MASRA, we specialize in social, market, and business research for commercial and non-profit organizations.
Our team of qualified researchers, statisticians, and social scientists use modern tools and proven methodologies to deliver credible, accurate, and actionable insights.
All Our Service
1. Market Research
We help organizations gather market intelligence on consumer behavior, brand perception, and emerging trends — guiding better marketing and customer strategies.
2. Social Research
We study social groups and public opinions to understand cause-and-effect relationships around key social, political, or cultural issues.
3. Health Research
We conduct multi-disciplinary studies into health policy, healthcare systems, and disease determinants to support better health outcomes.
4. Qualitative Research
We use Focus Group Discussions and Desk Research to collect detailed opinions and behavioral insights from target audiences.
5. Individual In-Depth Interviews
Structured or semi-structured interviews on sensitive topics like health, sexuality, or personal behavior — handled with professionalism and confidentiality.
6. Exit Interviews
Post-service evaluations that help organizations assess customer satisfaction and service quality.
7. Mystery Shopper
We measure service delivery quality through undercover evaluations in real customer environments.
8. Media Surveys
Identify media consumption trends, audience reach, and the most effective channels for communication and advertising.
9. Retail Audit (Syndicated or Shared Cost)
Measure consumer sales, in-store activity, promotions, and product visibility through structured field audits.
10. Retail Census
Systematic enumeration of retail outlets within an area to assess product distribution and market share.
11. Advert Tracking
Evaluate awareness and effectiveness of advertising across radio, TV, print, and outdoor platforms.
12. Monitoring & Evaluation (M&E)
We design and implement systems to track progress and assess the impact of programs, helping organizations make data-informed improvements.
13. Communication Services
From concept development and material production to media placement — we help clients deliver strong, clear, and consistent messages.
14. Product / Brand Activation
Through roadshows and events, we bring brands to life, create awareness, and connect directly with target audiences.
15. Customer Care Training
We train frontline staff based on mystery survey results, improving customer experience and organizational image.
Frequently Asked Questions (FAQ)
What type of research services does MASRA offer?
MASRA provides a wide range of research solutions, including Market Research, Social Research, Health Research, Monitoring and Evaluation, and Qualitative Studies such as Focus Group Discussions and In-Depth Interviews.
Each service is designed to deliver credible and actionable insights for informed decision-making.
How does MASRA ensure accuracy and data quality?
We follow a standardized research process that includes tool pre-testing, field supervision, data verification, and back-checking.
All data is cleaned, analyzed, and reviewed by qualified statisticians and social scientists before reporting.
How long does it take to complete a research project?
Timelines vary depending on the project scope and methodology.
However, MASRA is known for its efficiency — we deliver accurate and timely results while maintaining flexibility to meet each client’s deadlines.
Can MASRA handle both small and large-scale research projects?
Yes. MASRA works with both small community-based organizations and large multinational clients.
Our experienced team and modern data collection tools allow us to scale efficiently according to the project’s needs.
What are MASRA’s pricing and payment terms?
Our rates are competitive and depend on project complexity and sample size.
We usually agree on a payment plan aligned with project stages — such as inception, fieldwork, and final report submission.